In today's digital age, video is an increasingly popular tool for businesses to communicate with their target audiences. While video can be a great way to engage potential customers, it's important to remember that not all videos are appropriate for all businesses.

In the notary business, we sometimes see outrageous video postings that are not good for your image. Outrageous videos are not suitable for your notary business or any business. Here are some tips on what to do—and what not to do—when posting videos for your business.

Do's: Keep it Professional

It's essential to be mindful when representing your business and brand on video. Show respect for yourself, others around you, and the viewers by keeping it professional. That doesn't mean you can't get creative – find a balance between exciting content suitable for an official setting!

Don'ts: Post Outrageous Videos
As we mentioned before, in the notary business, we sometimes see outrageous videos that are not good for your image. Your reputation is of paramount importance in the notary business. Exercise extreme caution when posting videos online - anything that could be deemed outrageous or inappropriate should stay off your page, no matter how tempting!

Do's: Use Video to Engage Your Audience

With video, you can create a dynamic connection with your audience and make an impact. Whether it's sharing the story behind your business or giving customers unique perspectives on how they could benefit from working with you, use video to build relationships beyond traditional communication methods. This will bring them closer to understanding who you are – and, even more importantly, why they should choose YOU!

Don'ts: Post Videos Without a Purpose

Before you hit the record button, ask yourself - what do I want this video to achieve? If it's education for potential customers or showcasing your brand story, make sure every moment aligns with that mission. With a clear purpose in mind and intentional content choices, your videos will be more impactful than ever!

Video has the power to transform your marketing strategy if utilized correctly. To drive success, ensure each post is professional, related to your brand message and goal-oriented. Take heed of these principles to maximize the video's potential influence on positive business outcomes!

                                                                                                                                                                                                                                          Written by ANUSA